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About

Rachayita Gupta

About Me

I'm a marketing geek.

Question is, how did I end up liking marketing? Well, my mom is an artist, and my dad works in corporate. Marketing seemed like the perfect blend of creativity and the fast-paced environment of corporate that never fails to excite me.

When I am not geeking out on branding strategies, analyzing consumer behavior or scrolling through to find out the recent marketing trends, you’ll probably find me brainstorming fresh ideas to take brands to the next level. I am passionate about creating memorable experiences and obsessed with details, always striving to bring my best to the table. Plus, who doesn’t love the idea of working with someone who’s driven, detail-oriented, and always ready to learn, challenge, and grow?

Rachayita Gupta

Aspiring Digital marketing & CRM Marketer

Learning

My Education

Present

01

France

MSc In Digital Marketing and CRM

IÉSEG School of Management, Accredited with the esteemed "Triple Crown" of international accreditations, a distinction achieved by only the top 1% of business schools worldwide.

2023

India

02

Bachelors In Business Administration

Specialized in Marketing with a minor in Business Analytics, graduated with Distinction. Class Representative, Head of PR, and Achiever’s Award for Toastmasters Pathway.

2023

Communication
Team Work
Detail oriented
Creativity

Involvement

My Experience

2024

Sep to -

Current

Marketing and Corporate Communications Intern

Northern Arc Capital, Bangalore

Assisting the marketing team in end to end digital marketing and

branding of Northern Arc's new product Altifi.

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2024

July to -

Current

Marketing and Web-dev Freelancer

Quicktric, France

Built and managed the website using WordPress, collaborating with the

team to enhance user experience and align it with our marketing goals.

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Digital Marketing Freelancer

Blooms & Beyond

Managed content creation, social media, and WhatsApp campaigns

to improve online presence, analyze performance, and boost brand engagement.

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2024

Apr to -

Current

Digital Marketing Freelancer

Artist Monika Gupta

Managed end-to-end marketing, including social media, offline

exhibition marketing, and designing logos, banners, and business cards to enhance brand visibility and engagement.

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2023

Jan to -

Current

2022

Dec to Apr

2023

Digital Marketing Freelancer

Laviour

Set up Google Analytics and optimized social media page,

curating posts, stories, and events. Orchestrated an Instagram giveaway that garnered 31.4K views on a reel and boosted social media engagement by 80%.

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2021

Feb to Jul

2021

Marketing and Sales Intern

AIESEC in Bangalore

Enhanced client acquisition by 15% through lead generation campaigns

as part of the Incoming Global Talent (IGTa) department. Developed and implemented multi-channel marketing strategies, leading to a 35% increase in customer engagement.

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